I have been developing websites for a number of years for a range of clients from differing backgrounds mostly using Joomla CMS. Many of the websites have been successful in achieving what they were intended to do, bringing people to the website. All have been optimised using the recommended standards required for Titles, Descriptions, Keywords, Keyword Density etc.
As time has moved forward, the Web Developer has had to be more mindful of social media and the role it plays and effect it has on driving traffic towards a website. It is no longer sufficient for the optimisation of a website alone to be the sole driver of traffic.
With WiFi now being the norm rather than the exception, people have an ever increasing access to the web in their everyday lives on the go eg. mobile phones, iPads etc, they also have the ability by way of applications to enter data quickly and frequently.
Messages, uploaded images, Tweets, Videos entered by Facebook, Twitter, YouTube, Google+ all drive traffic towards websites and are used more and more in search engine algorithms so it is now critical for any website to have freshly entered social media to complement SEO in order to maintain positional ranking.
One things is for certain, Websites Absolutely Need Social Media!
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